Project

Packaging Design

Programme used

Adobe InDesign

Design for

Yoobee

Design Process

For the third assessment in my design course, the task was to design packaging for a product to be sold in a “well-known fictional location.” The packaging I created was for a magical compass to be sold in Narnia. The concept behind the compass was that it not only helps with navigation but also shows the location of vital resources, such as food and shelter, nearby. The goal was to achieve a luxurious feel for the product while ensuring the packaging fit the world of Narnia. After considering several colour palettes, a grey, white, and gold combination was chosen to portray luxury. A medieval-style blackletter typeface (Herb) was used for the product logo, paired with Alize for the company logo and body text, reflecting the medieval environment in which the product would be sold. For the packaging itself, a simple cardboard box was chosen as the best medium, with the compass placed inside a pouch for long-term, portable storage.